Brand identity the eobiont way
Today your brand doesn’t just compete with its direct rivals. It vies for the attention of your target audience with every one of the 100s or 1000s of brand messages they are bombarded with every day. For a brand identity to fulfil its function in driving company growth, it will need to carry a big load. It must engage its audience at every interaction, but still have long term consistency and memorability. It should be familiar without becoming predictable.
In our 23 years in business, eobiont has become experts at doing this. We have developed a unique methodology that combines strategy workshops with marketing research and data analysis. Parameters are identified that will separate your brand identity from the crowd in meaningful and authentic ways to motivate user response. Our work with both big name brands and dynamic startups has been recognised by multiple industry awards.
Below are a few examples of our work. Now it is up to you. If you are ready to discuss your brand needs with us, you can arrange a free consultation right away. Otherwise, take a spin around our very own distinctive 3D website to learn more about us.
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plusserver
plusserver is a leading German cloud infrastructure provider. Because they had many products and what they do is abstract, potential customers had difficulty understanding what they needed and also how to differentiate plusserver from competitors. We helped them to increase product clarity and created a brand positioning that was more connected to customer needs. Their brand identity and website were also updated so that they would stand out in their crowded industry.
Transporeon
With over 100,000 transport logistics companies in Europe alone, it’s a virtual traffic jam of competing brands out there. Transporeon, the leading European transport logistics platform, was looking for an open road for its brand identity. The project included a new brand architecture, brand identity, website, trade show booth, a multitude of new communication materials and fun giveaways. Our rebranding work was honoured with 3 major industry awards.
msg insur:it
Insurance and IT are both highly competitive industries with abstract products. The consequence is that brands often look very similar and even cliche. Our task with msg insur:it, a major insurance software company, was to give them a brand identity that would be unique and also reflect their positioning as a mathematics-driven innovator.
CO macht K.O.
What is odourless, invisible and deadly? Not sure? That is why a very memorable brand identity was needed for this public awareness campaign about the dangers of carbon monoxide poisoning. This started with a name that was short and memorable. The canary as key visual brings additional distinction.